Did you know that April 16–22 this year was Osteopathy Awareness Week? If you’ve made your way to this blog, then chances are you’re already aware of what Osteopathy is, however many people aren’t, with the practice being still relatively young – in Australia, at least.
Many people imagine that Osteopaths simply crack sore backs, but as you already know, they offer a lot more than this. The industry body, Osteopathy Australia, organises this annual campaign aimed at ‘encouraging the nation to investigate better ways to prevent and manage their pain’.
The campaign generated a fantastic response from the media, with extensive nationwide promotion through radio, online, print media and television, including our own Dr Shane Buntman, who was featured on Channel Ten News last month.